Conversion optimization is truly the most important piece of online marketing for any healthcare practice. Amazingly, it is something that is overlooked by most online marketing agencies, even those specializing in healthcare related marketing. Conversion optimization is the process of optimizing the percentage of visitors to your site who take action.
Conversion optimization is incredibly powerful because a small change to your conversion rate can have a major impact on your revenue, even without an increase to website traffic. A simple change like adjusting the color or placement of a ‘Make an Appointment’ button can have a substantial impact on the number of people that click it. During our process, we continually evaluate, track, and improve your conversion rate.
